2004 Perspective Promotion Strategy 
Retail Focus
FEBRUARY 8, 2024
This retail format has a long history, dating back centuries to the earliest known travelling merchants, but has gained significant traction in the early 2000s as retailers and brand manufacturers incorporated temporary locations into their omni-channel strategies.
VMS
DECEMBER 1, 2022
The Merchants Record and Show Window wrote: “The soft, hazy tones and vague lines, with the faint, snow-capped Fujiyama in the distance, gave wonderful perspective to the whole setting.” A 2004 article in VM+SD read, “Uptown Girl Goes Downtown,” as Bloomingdale’s opened a new store in one of SoHo’s 19th century cast-iron buildings.
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