How the return of the Victoria’s Secret fashion show could create “brand heat”
Inside Retail
MAY 23, 2024
First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. Similar to Driscoll, Liza Amlani, principal and co-founder of Retail Strategy Group, believes that the return of the lingerie company’s fashion show is a positive sign. “Time will tell.”
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