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The Anaconda brand experience: creating a destination for adventure-seekers

Inside Retail

This led to an ambitious goal – to create the largest and most engaging interactive adventure store in the Southern Hemisphere. We don’t have the hooks on the lines, so the fish are not harmed in any way, but it gives a real-life experience for our customers to see. “We

Outdoor 130
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Why Viktoria & Woods is about creativity, inclusivity and sustainability

Inside Retail

Margie Woods launched her fashion label Viktoria & Woods in 2004 in Melbourne to offer women timeless pieces in their wardrobe, with knitwear at the heart of it. How we engage with her. It is more about how we engage and remain relevant to our customers’ lives that matters. Her instore and online experience.

Fashion 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy. I moved back to Singapore in 2004, to be closer to family but was also attracted by the huge growth opportunity in Asia’s tech sector.

Balance 130
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.

Artistic 147
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17 Inspiring Jewellery Shop Designs

Barber Design

They should feel a connection and be able to engage with their retail environment. Heirlooms and engagement rings are clearly much more than physical objects and positive in store experiences help to strengthen this bond. Customers should feel that the brands trust them. Cartier, New Bond Street, London.

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Sweet success: How NZ honey brand Comvita is charting international growth

Inside Retail

We went into the Hong Kong market first nearly three decades ago through a local distributor, then we lined up a distributor in mainland China in 2004, followed by forays into Japan and South Korea around the same time,” Andy Chen, Comvita’s CEO of Asia Pacific, told Inside Retail. “I Engaging the Chinese consumer.

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