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Indigo announces first-of-its-kind urban concept store

Retail Focus

The new store design, developed by UK-based brand innovation studio Dalziel & Pow , promises a unique eye-candy environment, centered on an edited selection of Indigo’s curated assortment of books, with a new heightened focus on lifestyle products and in-store experiences. million to more than 1,000,000 students across Canada since 2004.

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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.

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