Retail Focus
SEPTEMBER 5, 2023
The new store design, developed by UK-based brand innovation studio Dalziel & Pow , promises a unique eye-candy environment, centered on an edited selection of Indigo’s curated assortment of books, with a new heightened focus on lifestyle products and in-store experiences. million to more than 1,000,000 students across Canada since 2004.
Inside Retail
MAY 12, 2022
EL: We actually started the brand in 2004, but for physical fashion. We were invited to curate projects to create a campaign to promote designers, and we thought there must be a new way to promote fashion instead of doing fashion shows. We started doing digital fashion in 2017. It’s like rocket science.
Retail Focus
FEBRUARY 8, 2024
The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.
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