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Target Named 2021 VMSD/Peter Glen Retailer of the Year

VMS

The first time was 20 years ago in 2001, which was also the first year the award was given. As this story went to press, Target had already opened 20 new stores thus far in 2021, with plans to open another dozen by year-end. (In Such sentiments help explain why Target has again been named the VMSD /Peter Glen Retailer of the Year.

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Storytelling in retail design

CAAD

Telling a story that the customer can understand and perceive is one of the most common marketing resources, to which storytelling and visual merchandising give a new dimension. If we turn this term around and talk about visual storytelling, we come across the art of storytelling, but about a brand, through images and visual media.