Remove tag tokenization
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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

Created in partnership with Nike’s Web3 creator studio, RTFKT (pronounced “artefact”), the RTFKT x Nike AR Hoodie begins as a non-fungible token (NFT). Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds.

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Fashion label to close online store in protest at BFCM ‘frenzy’

Inside Retail

This isn’t a gimmick, novelty or ‘token’ action, it resonates true with everything we’ve been working on for years,” says Jones. “We Mia Fratino is also encouraging its customers and supporters to spread their thoughts on slow fashion with #noplayblackfriday tag. Our prices are honest and transparent.”.

Fashion 246
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Fashion and retail are ripe for disruption: The promise of generative AI 

Inside Retail

When one looks at what the fashion industry has been experimenting with, the metaverse, non fungible tokens (NFTs), digital IDs, augmented reality and virtual reality are the main preoccupations that come to mind. It has so far had little experience with generative AI – but that could soon change. What’s next?

Fashion 245
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Why cryptocurrency crashes are tanking luxury watch prices

Inside Retail

Unfortunately, the stablecoin lost its dollar peg, which also led to the collapse of its sister token, Luna. Luxury watchmakers Tag Heuer, Hublot and Breitling are accepting digital currencies such as Bitcoin and Ethereum for transactions worth US$10,000 and above.

Marketing 130
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From resale to recycled steel, Swiss watches adapt for the next generation

Inside Retail

The report noted that 57 per cent of brands are planning to launch a non-fungible token (NFT) within the next year primarily as a digital twin, for certification purposes and to accessorise in the metaverse. Customers in Asia recognise the potential of higher resale prices or portfolio diversification. The metaverse.

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Analysis: Why CX is the Rx for metaverse success

Inside Retail

A piece of ‘land’ in Decentraland was recently marketed via non-fungible token (NFT) auction house OpenSea as “the cheapest land in the fashion street area”, with a price tag of US$10 milion.

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