Remove tag nfts
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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

The number of physical hoodies to be forged from the AR Hoodie NFTs was also limited – to a short time window – and sold out in a matter of hours, leaving hopefuls not only frustrated but waiting hours in an online queue to find out they missed forging the physical version. We’re starting to see NFC tags emerge more in apparel.

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Fashion and retail are ripe for disruption: The promise of generative AI 

Inside Retail

When one looks at what the fashion industry has been experimenting with, the metaverse, non fungible tokens (NFTs), digital IDs, augmented reality and virtual reality are the main preoccupations that come to mind. It has so far had little experience with generative AI – but that could soon change. What’s next?

Fashion 245
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Why cryptocurrency crashes are tanking luxury watch prices

Inside Retail

Luxury watchmakers Tag Heuer, Hublot and Breitling are accepting digital currencies such as Bitcoin and Ethereum for transactions worth US$10,000 and above. For Tag Heuer, any payments done with digital tokens will first have the sale price converted into US dollars for the final transactions.

Marketing 130
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From resale to recycled steel, Swiss watches adapt for the next generation

Inside Retail

Interestingly, although 40 per cent of consumers are interested in NFTs, mostly for their investment potential, 31 per cent of them still do not understand this virtual asset paradigm.

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Design inspiration: our favourite projects from October

Design Week

The world of NFTs has provided designers with plenty of opportunities to explore different work outlets. Data visualisation artist Mona Chalabi, Pentagram partner Eddie Opara, and type designer Tré Seals have all contributed. You can view the projects at the exhibition website. Kollektion branding, by MMBP & Associates.

Design 126
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Transhuman artist and AI-empowered poet? Sasha Stiles and the future of technology

Design Wanted

When I share my love of poetry with BINA48 through tagged data integrated into her mind file, am I training an AI, or mentoring a persona? How is your work related to the NFTs world and what do you think of NFTs in relation to digital art? NFTs are a really tantalizing tool or platform to probe that further.

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Squad shopping and self-improvement: Five consumer trends to watch in 2023

Inside Retail

Customers will be able to tap their smartphones to an NFC-enabled tag on each bag and access a personalised digital experience, including information about the item, exclusive content and services such as authentication, repair and sale. Sneakerheads could also customise a pair of sneakers using the brand’s hologram sneaker program.

Consumer 130