Shopperations

FEBRUARY 15, 2024

Marketing operations, or MOPS for short, is a promising career in the CPG space. About a year ago, I wrote why shopper marketers are perfect candidates for emerging marketing ops roles. Specifically, she wanted to know the job description for a shopper marketing operations manager.

Management 83

Management Marketing Space 83

Inside Retail

JANUARY 22, 2023

Inventory management: AI can assist retailers in predicting demand for products and managing their inventory accordingly, helping to reduce waste and increase efficiency. Pricing: AI can help retailers optimise pricing by analysing market trends and competitor data. Should retailers be worried that AI will put them out of a job?

Perspective 130

Perspective Advertising Management Marketing 130

Inside Retail

JUNE 14, 2021

Former Amazon VP Pete Sauerborn joined online retailer Catch as managing director last year, bringing with him more than 20 years of retail and technology experience. At Amazon, Sauerborn led a team of 4000 team members in 16 countries across product management, software development, sales, marketing and operations.

Pattern 246

Pattern Shopping Strategy Management 246