review-louis-vuitton-pop-up 
Quarter 20
JULY 12, 2019
Louis Vuitton Men's FW19 Randolph st. If there is anyone that knows how to stand out in Chicago, it’s Louis Vuitton. From June 8th to July 7th, Louis Vuitton’s bright orange pop-up shop made its temporary residence in the West Loop of Chicago. The Chicago pop-up is its first collection on tour.
Retail Focus
JUNE 16, 2023
Pop-up stores are one of the touchpoints brands adopt to tell their stories. However, how do brands create narratives through pop-up stores without weakening the brand’s identity? However, how do brands create narratives through pop-up stores without weakening the brand’s identity?
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