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The power of Invisible PR in retail

Inside Retail

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. By merging these varied data sources, retailers can acquire a holistic view of their Invisible PR presence and pinpoint areas for improvement.

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“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

While Walmart is attractive from a consumer perspective with regards to necessary goods like groceries, when it comes to discretionary spending, shoppers may be more likely to visit retailers like Target, which offers more aesthetically pleasing merchandise, such as the kind sold through its high-low brand collaborations.

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