Design Week

JUNE 20, 2022

London-based studio SomeOne has rebranded Norwich City FC, drawing on the city’s heritage for inspiration. This additional work will roll out across Norwich FC kits, wayfinding, social media and communications. The studio designed the new crest for the club last year.

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Social Media Design 110

Design Week

NOVEMBER 25, 2021

Norwich City FC has unveiled a new crest for the first time in 50 years, as the football club looks to smooth out accessibility and technical digital issues. The previous Norwich crest, which featured the team’s namesake canary, was hand drawn in the 1970s and was the oldest existing badge in the Premier League.

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Design Balance Merchandising Line 136

Design Week

MAY 11, 2021

” He saw his opportunity when Alfreton Town FC was taken over by American owners. It turned out that the new owners were also keen for a rebrand. The listening sessions for Hampshire’s Eastleigh FC brought up the local pride in the Spitfire aeroplane. According to Payne, many English clubs are ripe for redesign.

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Design Merchandising Contrast Art 102