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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. According to Nielsen IQ, the demand for plant-based products witnessed a 12 per cent increase between 2020 and 2021. “It

Strategy 130
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From China to India, how the world’s retail markets stack up: report

Inside Retail

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Here are five key e-commerce trends to watch as retailers reshape their strategies. DTC is poised to grow.

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Analysis: K-Beauty is in need of a major makeover

Inside Retail

The rise of ‘skinimalism’ – a less-is-more approach to skincare – has rendered Korea’s popular 12-step skincare routine obsolete. The perfect storm While it’s easy to pin K-beauty’s downfall on the pandemic, signs of its imminent demise began in 2017. promotion period. China was the largest consumer of K-beauty products.