Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing
Inside Retail
SEPTEMBER 22, 2021
In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). ” The fashion industry grows up.
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