An emotionally connected customer community leads to better marketing ROI, says study
Retail Focus
JULY 9, 2021
The research also found that shoppers are driven to engage in a brand’s community by the experiential benefit of connecting and learning from others. Seven in ten (70%) are also motivated by the opportunity to find out more about products from other customers who have bought them. Sources & Methodology. Community Roundtable report.
Let's personalize your content