Light Retail Design Retail Space Target Market 
Greater Group
JUNE 9, 2023
Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Retail Displays.
Quarter 20
SEPTEMBER 27, 2017
When we look at how retail strategy has changed in the last 20 years, the transition has been remarkable. Customers order from their phones, quickly compare prices and features online, and are constantly barraged with targeted marketing based on the choices they make online. Engage the five senses. Make it fun. Contact us.
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Greater Group
JULY 27, 2023
Write down keywords describing what the design and fitout should look like, and then compare lists to find common ground. Explain why these common words perfectly describe the desired design and fitout. Relate these common words to the company branding and the needs of the target market.
Greater Group
JUNE 25, 2023
Simply changing the lighting from white to warm, for instance, or moving a product display from the middle to the store’s entrance, could prove to be a real game-changer for the store. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.
Rose
MARCH 24, 2020
In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Extreme Personalization. Appealing to All Five Senses.
Greater Group
JUNE 18, 2023
Increasing public awareness and demand for sustainable business practices extend to a business’ workplace, from the way it is designed and built to the way it is run. Implementing sustainable office interior design not only addresses these demands of a business’ target market but also the needs of its employees.
Greater Group
MAY 22, 2023
While the initial outlay and maintenance for biophilic design can be high, benefits such as lower energy consumption and increased employee satisfaction can justify these costs in the long run. Colour likewise has a role to play in biophilic design, as earth tones and other natural colours are typical of the trend.
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