Seven standout store openings in the US: Casper, APL and more
Inside Retail
APRIL 2, 2024
Its features include: a Snooze Bar, a dedicated consultation area where store associates can educate customers on products; a Pillow Lab for testing the brand’s pillows; a ‘Bedroom DeZzzign Center’ that provides personalised services for planning a sleep setup; and a Bunkhouse getaway, which is designed for kids to visit while their parents shop.
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