Can Nike stay on top of China’s activewear boom?
Inside Retail
JANUARY 16, 2024
The Shanghai Marathon, run in late November with more than 30,000 starters, has become one of the world’s elite running events, so sponsoring it and having your brand worn by the top participants is a pretty nice marketing coup. Fitness has gone from an elite athlete issue to a mainstream lifestyle. Net income was US$1.6
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