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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Customer Pathways.

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Aligning Ambition: Bridging the Gap Between Design Vision and Commercial Fitout Strategy

Greater Group

Write down keywords describing what the design and fitout should look like, and then compare lists to find common ground. Explain why these common words perfectly describe the desired design and fitout. Relate these common words to the company branding and the needs of the target market. Does the company value its people?

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The Growing Importance of Sustainable Office Interior Design

Greater Group

All three definitions are applicable when it comes to sustainable office interior design. Increasing public awareness and demand for sustainable business practices extend to a business’ workplace, from the way it is designed and built to the way it is run. Reusability.

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Designing Success: Unveiling the Secrets of Commercial Retail Interior Design

Greater Group

Success never happens by accident; it happens by design—and when it comes to retail, none of the factors that go into growing a business should be left to chance. The “recipe” of a successful commercial retail interior design contains several “secret ingredients”, each essential to the effectiveness of the whole.