Beyond beauty: Why neuroaesthetics in retail matter to the bottom line
Inside Retail
NOVEMBER 17, 2021
The small room uses a subtle blend of material textures and turquoise tones to create a calming space with a premium yet technical feel. Applied to store design, this might equate to an innate biological desire to be in, or revisit, a physical space we find pleasant. Applying neuroscience to interior spaces.
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