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How Aldi, Coles and Woolworths use brand character to drive distinctiveness

Inside Retail

A clearly defined brand character also helps marketers, brand teams and comms professionals by drawing a line between what is in character, and what isn’t. The big three supermarkets rely on their unique brand character to build the entire customer journey from store layout to Insta stories and everything in between.

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DixonBaxi’s branding for Canada Water aims to make it London’s “new town centre”

Design Week

” “Balancing human feeling with more structured forms” The link between the natural landscape and the built environment is further alluded to in the Canada Water wordmark, which features a “discreet upward line” linking the A and W. The upward motif is further used in the other As.

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10 Ways To Maximize Wellbeing And Productivity Through Workplace Design

All Work

Natural light : Let the sunshine in and reset your circadian rhythm. When designing the layout of a workspace, take into account sunlight. Create harmony in your space : In your surrounding environment, take into account the finishes, forms, and colors of the room. Poor lighting has been linked to negative decision-making.

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article thumbnail

10 Ways To Maximize Wellbeing And Productivity Through Workplace Design

All Work

Natural light : Let the sunshine in and reset your circadian rhythm. When designing the layout of a workspace, take into account sunlight. Create harmony in your space : In your surrounding environment, take into account the finishes, forms, and colors of the room. Poor lighting has been linked to negative decision-making.

Color 52