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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
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Jorge Diego Etienne on #WFH to designing for Mexico and the rest of the world

Design Wanted

When it comes to design, Jorge Diego Etienne seeks to create lasting impact within a critical and global perspective. What began as a hobby drawing sneakers on the computer evolved into me helping out in the family business of editorial design which led to my own web design studio at the age of 14.

Design 98