Retail Focus

JANUARY 12, 2023

A comprehensive brand experience is promoted from the outside and into the physical space as well as other brand touchpoints. Brands can use visual merchandising techniques, such as using vertical space and creating focal points, to create a visually appealing store that feels spacious and inviting.

Focal Point 246

Focal Point Space Concept Engagement 246

Design Week

APRIL 14, 2021

The project’s focal point is a bespoke typeface, designed in partnership with long-time Taxi collaborator Tom Lane. “Know your sh*t” Sophia Bold and Sophia Display are both used throughout the identity in brand communications, on social media and promotional items like bags and t-shirts.

Focal Point 89

Focal Point Social Media Display Line 89

Rose

MARCH 24, 2020

Regarding the artistic component, “Visual merchandising applies to everything from the exterior of your retail store to the well-lit entryway all the way through to the well-placed furniture, fixtures, and promotional displays. Manufacturers often provide such promotional tools; don’t hesitate to use them. Curated Displays.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Greater Group

JUNE 9, 2023

Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.

Concept 52

Concept Retail Design Layout Design 52