Greater Group
JUNE 25, 2023
In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems. Exploring the product offerings takes time, which means slowing the target market down while they are in the store.
Rose
MARCH 24, 2020
Today, merchants are using advanced point of sale systems and handheld devices that empower sales associates to provide a smoother, more personalized in-store customer experience. Extreme Personalization. Many of these principles go hand in hand. The Pyramid Principle.
Greater Group
JUNE 9, 2023
Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.
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