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Visual Merchandising on a Budget: Creative Ideas for Small Businesses

Retail Focus

Visual merchandising can help you do just that, but it can also be costly. In this blog post, we’ll explore some creative ideas for visual merchandising on a budget that small businesses can use to make a big impact. Create a focal point. Use Perspex Cut to Size. Get creative with mannequins. Use wall space.

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Choosing the Best Materials for Visual Merchandising Concepts in Luxury Retail Stores

Retail Focus

Retail experts agree that visual merchandising is more than creating window displays to attract customers. So, how do retailers choose the right selection of material and tools for your store’s visual merchandising concepts? Excellent for outdoor displays as heat resistant and has a high melting point. Reusability .

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OTO X Harrods X Lucky Fox

Retail Focus

They created focal points to add height and interest. Elsewhere, lightboxes with campaign imagery add impact and double as handy shelving fixtures to display key merchandise. Lucky Fox wanted to keep the scheme super light and contemporary to echo the minimalist aesthetic of the brand. OTO X Harrods X Lucky Fox.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. (See Aspirational Retailing.

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Jo Malone, London

Retail Store Windows

forms the central focal point of this scheme surrounded by multiple snow balls in a repetition and gravitational format. Here at this brand a giant snowman (snow person?) We love the products that are sold here and who wouldn't want a giant box of this stuff to open on Christmas morning, eh?

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Etro, London

Retail Store Windows

In the meantime, we're not quite sure what the giant tassel is doing in this scheme although it's clearly a significant focal point however there is a lot of Paisley in the product so obviously part of their SS22 collection. (only those of a certain age will understand those references).

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Theory opens layered flagship store on Regent Street

Retail Focus

The ceilings have cut-out spheres with inset Barrisol lighting directly above each of the rounded ‘cork’ merchandising zones to subliminally highlight them as focal points and to create times of pause within the journey. Seamless form and transition exist between the plaster of the walls and the ceilings.