Owning the Space
VMS
JANUARY 31, 2023
Chunky lettering, textures and 3-D features – physical and digital – are appearing across retail environments, proudly taking up space. Nostalgic letter lights and neon LED lightboxes are in, bringing theatricality, while creative, custom print designs are showing up too, as retailers rethink the value of print as a way to cut through.
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