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Interiors inspiration: Design Week’s favourite new projects

Design Week

Primo is the newest restaurant from award-winning chef Melissa Kelly, and the 215-seat dining space has been designed by interiors studio Dutch East Design. The interiors are inspired by the Five Elements theory of traditional Chinese medicine: water, wood, fire, earth and metal. Primo, by Dutch East Design.

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22RE invokes "stillness" inside green Miami golfing boutique

Dezeen

Los Angeles studio 22RE has used pale-green stucco informed by Miami 's colours and golf courses for the interiors of a golf clothing boutique in the city. From the centre of the space, mid-grey handmade Mexican tiles are laid across the floor in a radial pattern, emanating from a circular plaque that displays the brand's monogram.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

Parallel linear metal strips conceptually derived from the iconic adidas logo as a key motif is not only highlighted on the facade, which extends all the way in, visible in many places among the shop interiors. The color combination of blue and red of the interior recalls the fitting rooms in a stadium.

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Checkerboard walls wrap Awake NY store by Rafael de Cárdenas

Dezeen

Local architect Rafael de Cárdenas referenced lost landmarks of New York for the interiors of this streetwear store in the city's Lower East Side. The walls at the back of the space are covered in a checkerboard pattern These display cases now carry bright blue carpets and colourful portraits by local artist Alvin Armstrong.

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Just scratching the surface

Retail Focus

Some brands prefer to customise and personalise the store interior and are excited by the possibilities of design to create a fun and enticing experience for shoppers.”. The herringbone pattern includes statement white wood and grey stone tiles which have been used to provide subtle punctuation and so highlight key zones across the store.”.

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Types of Retail Store Layouts

Creative Displays Now

Customer flow: The way that a customer navigates a store’s aisles is the customer flow. Understanding customer flow and the common patterns of buyer behavior associated with the way customers interact with merchandise is an essential part of retail management strategy. Streamlines foot traffic.

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Is Art Nouveau making a comeback? Here’s a design guide, just in case…

Design Wanted

An iconic movement that combined luxurious lines and organic forms at the turn of the 20th Century. With its organic forms, feminine figures, and patterns inspired by nature , Art Nouveau championed a greater coordination of art and design as a reaction against the industrial age. How to create the Art Nouveau style.

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