Greater Group

JULY 27, 2023

Once the company is clear on what it wants to achieve with the fitout and how it fits into its business plans, it will be able to give the fitout team everything needed to realise its fitout vision. Relate these common words to the company branding and the needs of the target market.

Strategy 52

Strategy Design Layout Target Market 52

Creative Displays Now

NOVEMBER 8, 2021

Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. This consumer behavior information can be used to design a floor plan in a way that subtly guides people to the right to ensure that every product gets seen.

Layout 98

Layout Flow Display Merchandising 98

Greater Group

JUNE 9, 2023

In a perfect world, businesses would be able to take individual customers by the hand and show them around their retail spaces. Such personalised guidance is not always possible in the real world, particularly for large enterprises with retail spaces visited by hundreds of customers a day.

Layout 52

Layout Design Display Visual Merchandising 52