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category technology-e-commerce

Dilmah CEO Dilhan Fernando on how Gen Z is breathing new life into tea

Inside Retail

AUGUST 15, 2023

Fernando] first entered the tea category in 1985 in Australia with the promise of authenticity. The good news, however, is that there’s a new generation breathing fresh life into the tea category – particularly post-pandemic. And, unfortunately, this has meant an attrition of the tea category.

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