How the New Breed of Retail Uses Experimentation - and Everyone Should Be
Quarter 20
FEBRUARY 8, 2018
If trends in 2017 are any indication, we can expect to see a lot more retail experimentation in 2018. Retailers large and small are finding this the path to success in a rapidly evolving marketplace. Risk is low when you consider that even small failures can yield important insights. Evolution has long been the story for retail. The new trend towards experimentation encompasses many concepts, including ways of collecting and using data, ways to offer experiences through events and installations,
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