Diversity down undies: How Bonds is embracing inclusion to stay fresh
Inside Retail
JULY 9, 2023
Here in Australia, being around for more than 100 years makes a brand old. It makes it a heritage brand. It’s a tricky course being a heritage brand, especially a mass-market fashion one. It’s not easy to stay relevant, on or ahead of trends. To reflect modern values and appeal to the next generation without losing current customers, all while maintaining clear sense of who you are.
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