The Athlete’s Foot becomes first Aussie retailer to launch game on Roblox
Inside Retail
JANUARY 8, 2023
The Australian arm of global footwear retailer The Athlete’s Foot has launched a free online game on Roblox called Fitopia. The game – which the brand says represents a first by a retailer in Australia – recreates a classroom and schoolyard environment in an oversized, distorted style and features three unique worlds kids can play in. The first game features a classroom environment with brain twisters and puzzle games followed by a second game with a focus on simulation and sports while th
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