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10 Things to Consider When Location Scouting for Events 

Trade Show Booth Companies - Trade Group

Location scouting for trade shows is an adventurous and strategic quest, almost like a treasure hunt for the perfect spot to showcase your brand’s brilliance. Find that ideal location where your trade show booth can shine, attract maximum foot traffic, and promote your brand or product.

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How to Secure the Best Trade Show Booth Location 

Trade Show Booth Companies - Trade Group

Here are some things you should notice when searching for the best trade show booth location. It’s an instinct that becomes the natural flow of foot traffic. To determine where these possible “dead zones” lie, take the show floor layout and draw a triangle with the tip at the front door to the back corners of the show floor.

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Hermès reopens its store in Pacific Place Mall, revealing a unique, spacious design and reaffirming its history with Hong Kong

Retail Focus

A cherished location for the house since it opened in 1991. Awash with light and recast in a warm, welcoming colour palette, the new store boasts a spacious layout where one can discover the sixteen métiers of the house and the spirit of savoir-faire and innovation at the heart of Hermès.

Layout 246
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Pierre Yovanovitch opens design gallery in New York City penthouse

Dezeen

French designer Pierre Yovanovitch has opened his first US showroom and gallery in Manhattan's Chelsea neighbourhood, displaying over 80 pieces from his own furniture brand. It seems only fitting to open my first gallery location in the epicenter of New York's art scene," he said.

Design 112
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Standout stores: New flagships, pop-ups and openings that caught our eye 

Inside Retail

The unconventional flow, leading customers left instead of right, sets the experimental tone. Located in the iconic T&G Building on Collins Street, Loewe’s first Melbourne store reflects the luxury fashion brand’s investment in art and design. The layout is carefully planned to create an immersive and engaging experience.

Artistic 130
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Glass blocks divide Eye Eye optical store by Best Practice Architecture

Dezeen

For Eye Eye 's second location, founder Will Pentecost got back in touch with Best Practice Architecture , which had completed the brand's first brick-and-mortar store back in 2015. Local studio Best Practice Architecture has used punchy colours, glass bricks and dichroic glass inside an optometry store in Seattle 's Leschi neighbourhood.

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How to create an Effective Merchandising Plan

Compliantia

However, when they take the trouble to visit a physical store, your display skills give you an opportunity to tell them, “it’s different here.” Display your most profitable products at eye level or at your endcaps as products placed in these locations generally sell better. Let’s take a look at some of its most crucial elements.