How Nike’s AR hoodie brings the metaverse closer to the street
Inside Retail
JULY 31, 2022
The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. Created in partnership with Nike’s Web3 creator studio, RTFKT (pronounced “artefact”), the RTFKT x Nike AR Hoodie begins as a non-fungible token (NFT).
Let's personalize your content