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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

We recently caught up with Lye and Go to get their thoughts on career, leadership skills and their general perspective on running a business. I would always answer “social worker” or “interior designer”. I was pursuing a business marketing degree and knew from the beginning that I wanted to use my skills for a good purpose.

Balance 130
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Our Barehands’ founders talk entrepreneurship and finding work-life balance

Inside Retail

We recently caught up with Lye and Go to get their thoughts on career, leadership skills and their general perspective on running a business. I would always answer “social worker” or “interior designer”. I was pursuing a business marketing degree and knew from the beginning that I wanted to use my skills for a good purpose.

Balance 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The first was that switching to this new interactive campaign design from their old questionnaire format helped them achieve a much higher participation rate than usual. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
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1FAME CEO James Hong talks NFTs, leadership milestones, and career goals

Inside Retail

The aim of the partnership, dubbed 1Fame , is to help fashion designers and digital creators create, launch, sell and produce their own digital fashion non fungible tokens (NFTs) in connection with physical garments and real-world experiences. Successful designs are very quickly copied and fakes soon flood the market.

Fashion 130
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In the process of design with Sukwoo Lee, founder of SWNA

Design Wanted

Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. How many times as designers do we hear about ‘human-centered design’? Let’s take the example of Seoul-based SWNA, established as a design office by Sukwoo Lee in 2009.

Design 98
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How to Find the Right Agency to Tell Your Brand Story

Retail Bound

Doing so gives them an outsider’s perspective that can provide valuable insights into how the brand is or will be perceived. Market and industry. Logo design in different formats for multiple channels. Other design elements. Ingenious ideas for ad campaigns and marketing collaterals (digital and print). Occupation.