Design Trends Display Focal Point Target Market 
Retail Works Inc
DECEMBER 19, 2019
The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales. For instance, select a nice ambient light for general use of the space, then highlight focal points with directed track lighting.
Greater Group
JUNE 25, 2023
Simply changing the lighting from white to warm, for instance, or moving a product display from the middle to the store’s entrance, could prove to be a real game-changer for the store. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.
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