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From mini stores to the metaverse, will Macy’s new moves pay off?

Inside Retail

Macy’s has been stepping up to the plate with a series of new moves, from the expansion of its smaller-footprint stores, to a new digital fashion platform targeting younger shoppers. But while these initiatives sound promising, the question remains: can the department store chain truly adapt to the needs of the modern-day consumer?

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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. Even prime locations, local partners, name recognition and often a portfolio of new merchandise brands haven’t kept Australia from becoming a dead end for some major international retailers.

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Retail appointments for the week

Inside Retail

As the company’s senior manager of Research and Insights, Gower will help strengthen Cartology’s insight-led approach to campaign strategy, implementation and evaluation. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights. International Group of Department Stores appoints new president.

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5 Best Experiential Retail Examples

Greater Group

Agent Training, civilians enter the experience store where a range of limited edition uniforms and other merchandise items are on sale to prepare them for returning to the ‘real world’. This entertainment concept store has proven incredibly successful and plans are underway to establish a more permanent location for it in Las Vegas.