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After the golden age: Why department stores are no longer glamorous

Inside Retail

When Laura Peden was growing up in the 1970s, department stores were a special place. Decades later, she still vividly remembers how she and her grandmother would travel into Myer’s city store at Christmas to see the “insanely fascinating” windows. The department store was no longer the star attraction.

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What Is Visual Merchandising?

Creative Displays Now

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. The display colors, lighting and messaging play a significant role in which products catch their eye. This practice took off in the 19th century after department store window displays became popular.