Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds
Retail Focus
NOVEMBER 7, 2023
Bottega Veneta ‘s maze in Seoul and Mulberry’s pop-up promoting their new Softie bag. In-store analytics track and analyze customer behavior, revealing popular areas and customer preferences. This data optimizes store layouts, product placements, and customer experiences.
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