Customer Engagement Hobbies Management Strategy 
Inside Retail
APRIL 29, 2021
After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.
Inside Retail
MARCH 8, 2023
Image supplied Alecia Savage, business manager Inside Retail : Can you discuss the story behind The Good Plant Co. And how can customers engage in this hobby if they have little green space available? Image supplied Karen Fahey, general manager, marketing Inside Retail : Tell me about Mitre 10’s plants and garden section.
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