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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods.

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New Stores in New York Signal Hope for Big Apple Retail

VMS

The space is anchored by a curved stone staircase running from the ground level to the fourth floor. Supporting the staircase is a 49-foot-high wall that doubles as a vertical gallery displaying curated artwork, both commissioned and from the Hermès collection. Advertisement.

Curate 106
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Announcing: Retail Reborn Season 2

Retail Prophet

Stôur is behind The Allure Store, curated by the Condé Nast magazine’s editors. Erwan Rambourg is a luxury and sporting goods analyst and author of The Bling Dynasty: Why The Reign of Chinese Luxury Shoppers Has Only Just Begun, and Future Luxe: What’s Ahead for the Business of Luxury.

Fashion 52