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Multi-dimensional, story-telling design for South Korea’s largest, luxury department store

Retail Focus

A strong addition to South Korea’s new generation of luxury, retail destinations opened its doors at the end of 2021 to high acclaim. Dedicated to women’s contemporary fashion and hosting local, premium brands curated for the Lotte customer.

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Situ Live debuts revolutionary retail experience at Westfield London

Retail Focus

Situ Live, an exciting and immersive consumer experience, which reimagines the traditional commercial retail model, is has opened the doors to the UK’s first discovery playhouse, at Westfield London. The UK’s safest retail space. No two visits to Situ Live will be the same.

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Holiday pop-up stores and brand experiences with a lasting impact

Greater Group

In London, AllBright partnered with the homeware retailer, The White Company, to host a multisensory winter holiday pop-up experience on the rooftop of the Mayfair members’ club. AllBright is a collaborative business and community initiative with a digital platform where professional courses and online events are curated for its members.

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Exploring Seoul’s trendsetting street style and cafe culture 

Inside Retail

South Korea is one of the world’s most exciting places to find retail innovation and design and during my recent trip to Seoul, I discovered some great examples of quirky, off-the-wall stores. As a retail designer, it was inspiring to see so many brands think outside the box when it comes to creating unique customer experiences.

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