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The Pop-Up Experience

Retailing Insight

The pop-up or flash retailing market in the United States is estimated to be a $50 billion industry, and it’s for good reason. The elite feel can make people brag about the event or about the product on social media, and it provides the best platform for generating interest and engagement. The Concept.

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5 Best Experiential Retail Examples

Greater Group

STORY at Macy’s launched with the theme, ‘Color’, threading its way through the wide range of curated products and theme-related community events, brightly bringing their material Instagram-feed to life. The value of social media as a marketing tool is beyond measure. The best part?