TikTok and ‘deal’ mentality: What’s driving demand for advent calendars
Inside Retail
DECEMBER 3, 2023
For those who are unfamiliar, an advent calendar is an object or picture featuring windows, pockets, or other removable pieces from which to pull small gifts, ranging from pieces of candy to luxury fragrance products. From October 29 to November 28, the TikTok hashtag #adventcalendar garnered over 190 million views in the US alone.
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