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Opinion: Don’t make your returns problem an experience problem

Inside Retail

When a customer purchases something in-store, they have entered a retail environment, engaged in a human interaction with staff, and because of that experience, they have decided to purchase a product. However, this approach is short-sighted and ignores the clear message that returns are sending us. Build trust and confidence.

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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

“We have sought to bring the history of design to life,” V&A senior curator of design and digital Corinna Gardner says of the museum’s latest gallery, 1900-Now. According to the museum’s curator of 20th century and contemporary furniture Johanna Agerman Ross, these themes were conceived in autumn 2018.

Design 115
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Perfect Posts of Architecture

Onyx

0_prologue_ In the Introduction to The Wexner Center for the Art's 2001 show, 'Perfect Acts of Architecture' curator, Jeff Kipnis, argued that the show's architectural drawings were not 'perfect' in some idealized manner. As drawings, they weren't deficient forms of architecture. Instagram has become a form of geology for me.

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First look: V&A’s 1900-Now gallery brings “the history of design to life”

Design Week

“We have sought to bring the history of design to life,” V&A senior curator of design and digital Corinna Gardner says of the museum’s latest gallery, 1900-Now. According to the museum’s curator of 20th century and contemporary furniture Johanna Agerman Ross, these themes were conceived in autumn 2018.

Design 70
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Creating a sustainable tomorrow

Design Middleeast

The creative and design sectors are fundamental to building a sustainable future, from sustainable urban planning to building and furnishings and designing products that impact how we live, work, engage and interact. Design is also integral to making sustainability more accessible to businesses and consumers alike.

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The Pop-Up Experience

Retailing Insight

The importance of togetherness, community and engagement has, perhaps, never been stronger. Pop-up stores are a form of experiential marketing, also known as participation marketing, which aims to create memorable and meaningful connections with customers through captivating and unique experiences that feel authentic to the brand.