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Crafting luxury brand narratives through popup stores

Retail Focus

The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience. Interactive digital displays, touchscreen interfaces, or QR codes can also offer additional information or exclusive content. This should provide immersive experiences related to the brand’s products or brand story.

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Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

From a financial perspective, a big milestone for the company was starting 2022 on a firm financial footing after breaking even the year before. The store is designed with a supermarket layout, with around 90 SKUs of Adidas products. technologies and also the use of data for more immersive experiences,” she added. A confident start.

Fashion 130
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Milanese decentralized design district D.O.S. presents “ID – All the Design Identities” at MDW21

Design Wanted

The physical exhibition, curated by Caterina Capelli, will be augmented by digital content accessible through the use of tags, QRcode and Nfc. The Combo Milano hostel in Ripa di Porta Ticinese 83 will host a collective exhibition with a focus dedicated to innovation, through a selection of under-35 designers. Bench at Dawn.

Design 98
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How Retail Design Insights Will Inspire Workplace Design

All Work

The critical importance of employee engagement is now being realized for the importance it plays in the holistic experience – the most successful retail design layouts focus on staff being available and seen at entrance points, making customers feel immediately welcomed and important. High-Touch, High Experience. Mapping The Experience.