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Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers.

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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. The store layout should also facilitate storytelling and create an atmosphere that resonates with your target audience.

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How Retail Design Insights Will Inspire Workplace Design

All Work

Rethinking the success measures of the workplace from pure employee densities to one where engagement is at the forefront, will be the challenge of business owners and HR leaders. A physical presence helps build brand awareness and contact with potential new customers or employees. High-Touch, High Experience. Mapping The Experience.