Zara’s live shopping shows are a big hit in China. Can it do the same in the West?
Inside Retail
JUNE 3, 2024
Zara will expand its live shopping broadcasts to the UK, Europe and the United States this year, testing a format that is already wildly popular in China but one with which Western shoppers are less familiar. Brands looking to create a more rarified experience have sought to do live shopping differently.
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