How Maison Francis Kurkdjian built a brand around the Picasso of fragrance
Inside Retail
SEPTEMBER 21, 2022
It was like going to see a Picasso exhibition, yet no one tells you that the painter is Picasso and only the gallery or curator name is provided. Around 2007, however, we started seeing more and more “niche” fragrance brands being launched and entering department stores. IR: What is MFK’s physical store strategy?
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