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Retail Fitout Melbourne: A Fusion of Creativity and Functionality

Greater Group

Coop’s Shot Tower, Melbourne Central, Source: Wikimedia Commons The ever popular pedestrian-only shopping strip, Bourke Street Mall, is another quintessentially Melburnian retail hub with its department stores and designer boutiques. Related activities include curating the city’s events calendar to maximise visitation and spend.

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How Maison Francis Kurkdjian built a brand around the Picasso of fragrance

Inside Retail

It was like going to see a Picasso exhibition, yet no one tells you that the painter is Picasso and only the gallery or curator name is provided. Around 2007, however, we started seeing more and more “niche” fragrance brands being launched and entering department stores. To me, the parallel to art was immediate.

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